COCERAL promotes a modern, holistic vision of agriculture in which food production is closely linked to the global macroeconomic environment. This interdependence among variables demands that modern agriculture addresses a number of challenges:
The members of COCERAL are committed to respond to these challenges. To do so they must consider all elements influencing supply and demand, going far beyond the classic market indicators and market management measures. Other elements that influence supply and demand must be taken into consideration, such as:
The coherence and synergies between all these elements are crucial to make agricultural markets work properly: these are “our issues”.